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 | Who buys Starbucks? Who is an early adopter? Who likes to gamble? This is the go-to book for answering these fascinating questions and many others." --Tyler Cowen, author of Discover Your Inner Economist |
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 | You Are What You Choose documents diversity in human decision-making. Demographics are important, but so are underlying qualities such as risk aversion, altruism, and loyalty. The authors develop this valuable insight with a wealth of fascinating, sometimes laugh-out-loud examples." --Philip Cook, co-author of The Winner Take All Society |
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| All contents of the site © 2009 Scott de Marchi and James T. Hamilton. | ||
